Meet Lily Comyn
A Lone Star Stranger
Born in Hong Kong to British parents, ​my life has unfolded as a journey, to say the least. Over the years, I've established my presence in various corners of the world, calling New York, London, Turkey, Spain, Belgium, and presently Dallas, home.
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Fueling my adventurous spirit is a genuine passion for human connections, a drive that prompted me to master both French and Spanish during my academic years at Bristol University. This linguistic proficiency not only enriched my cultural understanding but also instilled in me the confidence to embark on my most significant leap – bidding farewell to a flourishing career in luxury retail to embrace the USA as my permanent 'home'.
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On the pivotal date of January 31st, 2020, I embarked my new chapter in the Lone Star State of Texas, marking the beginning of a profound personal and professional transformation. This journey reflects not only my adaptability and resilience but also my commitment to growth and exploration in both my personal and career pursuits.
Professional Experience
My experience has specialized in lifecycle and retention marketing for companies who transcend both physical and digital luxury retail spaces. I have worked with data scientists and creatives alike, and love being at the helm of forming the insights that bridge the gap between those two worlds in the pursuit of elevating customer journeys.
In my ventures I have both worked for and been the client, but have set out and created my very own marketing agency. I have lived in 5 countries across 4 continents; I speak three languages; I have worked for billion dollar companies alongside the height of luxury fashion brands; and I have been at the helm of a startup supporting female founded small businesses.
This experience has enhanced my ability to analyze and dissect KPIs to refine and pinpoint strengths and weaknesses in customer journeys, enabling brands to drive and retain profitable traffic. My mission with this is to get brands thinking outwardly and changing their goals from simply selling a product, to fulfilling consumer needs.
I put the customer at the center of the conversation to enable synergy between data and creative teams. After all, numbers without strong insights and creative without clear direction - to me - is the fastest way to see dollars fly out of the window. My aim is to put the 'Why?' back into what you do so that your teams can continue to learn from efforts and optimize as a result of these learnings.
Services
CJI's services are centered around optimizing customer journeys at different touchpoints across digital and physical landscapes. As customers discover, interact with, and maintain relationships with your brand, we are able to pinpoint room for optimization based on your businesses goals and stage of growth. This naturally looks different for each client, but namely falls into three buckets:
ACQUISITION
The first touchpoint of any customer journey. How do you rise above the noise?
We will work to pinpoint WHO you are and HOW you are perceived in your capture market, before working to scale the quantity of quality consumers coming through your doors.
KEY KPIs:
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Customer Acquisition Cost
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Customer Lifetime Value
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Conversion Rate
- Click Through Rate
- Churn Rate
RETENTION
Create lasting lines of dialogue and identify key consumer segments.
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To whom? How often? With what? Maintaining the right messaging to the right people within your community leads to robust relationships and reduced drop off rates.
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KEY KPIs:
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Customer Retention Rate
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Monthly Recurring Revenue
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Customer Lifetime Value
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Average Order Value
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Product Stickiness
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Expansion MRR
REACTIVATION
Enticing consumers to re-discover you without the lure of a discount.
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Balance acquisition efforts by reactivating customers in your community. We will work to create 'high value to them, low cost to you' initiatives that reignite customer interest without losing brand value.
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KEY KPIs:
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Repeat Purchase Rate
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Net Promoter Scores
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Revenue Churn Rate
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Customer Retention Rate by Segment
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Monthly Recurring Revenue